Notes:

Features and Benefits is a key marketing concept.

In the Community we are often pre-occupied with product features - will this particular 'feature' make its way into the next release.

From a user's perspective, a 'feature' has to pass the 'so what' test before it brings them any benefit:

Feature: OpenOffice.org has an open-source licence
So What?
Benefit: you can give it away to other people